Author Archives: smad341fashion

Lessons to be Learned from Automobiles

Fashion designers and the industry have taken significant leaps to utilize social media to connect to users and expand their businesses.  There are so many other industries all over the world that have grown their social media practices and customs.  Some industries, like the automobile industry, have been using social media before the fashion industry. […]

Body Image & Fashions Social Responsibility

The fashion industry has always emphasized outward appearances such as the height, weight and size of a model. Being in the limelight is hard because of the continual criticism. This industry is cut throat and makes everyone feel imperfect. The fashion industry is not portraying a positive image of social responsibility. Fashion designers should be […]

When Facebook Marketing Goes Awry

When using social media to publicize a new fashion item, line, or brand, it is imperative for companies to know how to best reach their target audience to get the intended message across.  A great way for a company to get their foot in the door of this new marketing method is to look at […]

Kenneth Cole Mis-Tweets About Cairo

As demonstrated in two previous posts on Twitter, the microblog can be an extremely helpful social media tool to reach consumers in a more personal manner and garner great attention to your brand. However, its wide reach can backlash when used inappropriately for your company. The Kenneth Cole and Cairo controversy is a prime example […]

Criticism of Photo Retouching

As mentioned in previous posts, images help fuel the brands of a fashion designer.  Using social media to share photos and to help market new trends and styles is vital to a fashion designer.  However, there are some practices of photography associated with fashion designers, such as photo retouching.  Photo retouching is gaining more public […]

Lack of Blogger Transparency

The relationship fashion brands have with bloggers can greatly profit both the brand and the blogger…as long as it’s done correctly. As Emily discussed in her blogpost Transparency in Social Media a couple weeks ago, the need for transparency in social media is ever-growing. Transparency is quite important in fashion blogging.  As the article Fashion […]

Blogger Does It All

Fashion bloggers have made a lot of noise in the industry, gaining a lot of attention from brands. One girl in particular, Tavi Gevinson, is the ultimate example of fashion blogger success. At age 11 Tavi started her first style blog Style Rookie. The blog featured pictures of her outfits, writing about inspiration music and […]

DKNY Dominates Twitter

Aliza Licht exemplifies how a fashion brand can utilize Twitter to create and maintain a relationship with followers. P.R. Girl Revealed as P.R. Executive shares how Licht was able to develop the Donna Karan brand into a social media icon in the fashion industry. The senior vice president for global communications at Donna Karan International has […]

Marketing Through Facebook

Social media is used by clothing companies to get the word out to their constituents because it’s a simple way to reach thousands, perhaps millions, of people at one time. Like stated in a previous blog post, it’s almost unheard of in this day and age for people to not have a Facebook. Louis Vuitton knows […]

Michael Kors and Pinterest

In an era of such information overload Pinterest is a breath of fresh air.  According to the article Social Media: Should your business be on Pinterest by Michael Chevy Castranova, he believes it is an aid to help people discover, share, and cultivate things we are interested in. It is not difficult to grasp why so […]