Category Beckie Sweet

Design and Tailor: Fashion and Social Media

In the past, the fashion world has been elite and untouchable. The everyday person only caught glimpses through magazine ads and exclusive articles from the arts and leisure section. Fashion designers and their lifestyles were a complete mystery. Social media is finally catching up with the fashion industry, transforming the elite world of high fashion […]

What to Remember – Fashion and Social Media

The importance of having a social media presence has been proven time and time again throughout this project. Learning what to do once you have established the social media page(s) is just as important. This blog has outlined the process and offered some techniques for making your business’ social media endeavors as successful as possible. […]

The Travel Industry’s New Marketing Secret Weapon: flip.to

Using social media in publicity practices is absolutely not limited to the fashion industry. In fact, many of the same concepts can be applied to various industries. For example, in the hospitality and travel industry, it’s easy to apply the same concepts that have been discussed in previous blog posts. The importance of knowing your audience, […]

When Facebook Marketing Goes Awry

When using social media to publicize a new fashion item, line, or brand, it is imperative for companies to know how to best reach their target audience to get the intended message across.  A great way for a company to get their foot in the door of this new marketing method is to look at […]

Marketing Through Facebook

Social media is used by clothing companies to get the word out to their constituents because it’s a simple way to reach thousands, perhaps millions, of people at one time. Like stated in a previous blog post, it’s almost unheard of in this day and age for people to not have a Facebook. Louis Vuitton knows […]

Is it Really That Important to Have a Facebook Presence?

Do you know anybody who does not have a Facebook? Chances are, you know a few. Do any of them not have a Facebook because they’ve simply never heard of it? Doubtful! Facebook has become so integrated into daily life in this day and age that most of us don’t even see it as a […]

Know Your Audience

For a company beginning to establish a social media presence, it’s imperative to know their audience. If this crucial step was skipped, then the entire campaign could be for naught. Businesslink suggests the first step that must be taken in the process of establishing whom a company’s campaign will be marketed towards is to thoroughly […]