Category Megan Learn

Design and Tailor: Fashion and Social Media

In the past, the fashion world has been elite and untouchable. The everyday person only caught glimpses through magazine ads and exclusive articles from the arts and leisure section. Fashion designers and their lifestyles were a complete mystery. Social media is finally catching up with the fashion industry, transforming the elite world of high fashion […]

Collaboration is Key

Bloggers really are an important tool for the fashion industry. Fashion week, label and brands, designers – bloggers are going to write about you whether you interact with them or not. But as social media and the blogging world continue to grow, the impact bloggers have on their audiences does as well. Creating a mutual […]

Blogging About Hospitality and Travel

Blogging is an important social media tool for every industry, not just fashion. There is much to be learned about blogging from competing companies, but there is also something to be learned from other industries. Travel and hospitality uses blogging in a different way, but some of the same important principles also apply to the […]

Lack of Blogger Transparency

The relationship fashion brands have with bloggers can greatly profit both the brand and the blogger…as long as it’s done correctly. As Emily discussed in her blogpost Transparency in Social Media a couple weeks ago, the need for transparency in social media is ever-growing. Transparency is quite important in fashion blogging.  As the article Fashion […]

Blogger Does It All

Fashion bloggers have made a lot of noise in the industry, gaining a lot of attention from brands. One girl in particular, Tavi Gevinson, is the ultimate example of fashion blogger success. At age 11 Tavi started her first style blog Style Rookie. The blog featured pictures of her outfits, writing about inspiration music and […]

Blogger Influence on Fashion Marketing

Blogging is nothing new, but some fashion bloggers have set themselves apart in the fashion community as tastemakers. Bloggers can be an incredible promotional tool for fashion brands. The article Fashion Brands Incorporate Bloggers in Outreach Design discusses the importance of bloggers in marketing strategies and communications for fashion brands. Brands are now not only paying bloggers […]

Standing Out of the Social Media Crowd

Social media has become a significant factor in a company or industry’s marketing strategy. As the amount of individual social media users continues to increase, so does the amount of businesses in and out of your industry. It has never been more important to understand social media and to find ways to stand out in […]