The fine arts industry and the fashion industry are very similar in that they both are creative industries that sometimes have overlapping audiences. In fashion, Twitter is a highly-used social media tool that connects designers and buyers together. In the fine arts industry, Twitter is used to connect artists and buyers as well. It updates […]

Blogging is an important social media tool for every industry, not just fashion. There is much to be learned about blogging from competing companies, but there is also something to be learned from other industries. Travel and hospitality uses blogging in a different way, but some of the same important principles also apply to the […]

Using social media in publicity practices is absolutely not limited to the fashion industry. In fact, many of the same concepts can be applied to various industries. For example, in the hospitality and travel industry, it’s easy to apply the same concepts that have been discussed in previous blog posts. The importance of knowing your audience, […]

Fashion designers and the industry have taken significant leaps to utilize social media to connect to users and expand their businesses.  There are so many other industries all over the world that have grown their social media practices and customs.  Some industries, like the automobile industry, have been using social media before the fashion industry. […]

The fashion industry has always emphasized outward appearances such as the height, weight and size of a model. Being in the limelight is hard because of the continual criticism. This industry is cut throat and makes everyone feel imperfect. The fashion industry is not portraying a positive image of social responsibility. Fashion designers should be […]

When using social media to publicize a new fashion item, line, or brand, it is imperative for companies to know how to best reach their target audience to get the intended message across.  A great way for a company to get their foot in the door of this new marketing method is to look at […]

As demonstrated in two previous posts on Twitter, the microblog can be an extremely helpful social media tool to reach consumers in a more personal manner and garner great attention to your brand. However, its wide reach can backlash when used inappropriately for your company. The Kenneth Cole and Cairo controversy is a prime example […]