The company French Connection UK has always taken creative risks, and in their newest conquest, they are channeling their brand with the use of YouTube. Their development of YouTique, a play on the words “YouTube Boutique,” has brought in higher per average sales than any other social media channels they use. Louise Roe, the stylist […]
There has been a shift from traditional marketing techniques to alternative and social media in many companies. The purpose of this shift is primarily to keep in touch with their technologically-savvy publics. These new media outlets include the highly visual Pinterest and Flickr platforms, and more word-intensive blogs and microblogs such as WordPress and Twitter. […]
Do you know anybody who does not have a Facebook? Chances are, you know a few. Do any of them not have a Facebook because they’ve simply never heard of it? Doubtful! Facebook has become so integrated into daily life in this day and age that most of us don’t even see it as a […]
New York Fashion Week and Fashion’s Night Out were two of the biggest events this season. Stars and fashionistas alike attended these exclusive events and got the inside scoop on upcoming trends. However, most of us aren’t as lucky to attend these type of events. What are we to do? Well, my friends, the answer […]
Blogging is nothing new, but some fashion bloggers have set themselves apart in the fashion community as tastemakers. Bloggers can be an incredible promotional tool for fashion brands. The article Fashion Brands Incorporate Bloggers in Outreach Design discusses the importance of bloggers in marketing strategies and communications for fashion brands. Brands are now not only paying bloggers […]
Fashion designers are becoming more and more engaged with social media than ever before to express new ideas and aspects of their lives. A fashion designer’s ideas are constantly about visuals. These visuals stretch from the runway, to photo shoots, the models, and beyond. Fashion designers and their brands are taking strategic measures to gain […]
For a company beginning to establish a social media presence, it’s imperative to know their audience. If this crucial step was skipped, then the entire campaign could be for naught. Businesslink suggests the first step that must be taken in the process of establishing whom a company’s campaign will be marketed towards is to thoroughly […]
At the IABC Innovation in Corporate Communication and Social Media Summit, held on April 5th, 2011 at the 3M Innovation Center in St. Paul, Minnesota, companies such as Southwest Airlines, Pitney Bowes and State Farm Insurance spoke on their experience of merging social media within their company. Integrating social media with traditional media is a […]
For the realm of corporate social media, transparency is becoming a cornerstone for successful public interaction and trust. In DiStaso and Bortree’s: Multi-method analysis of transparency in social media practices, they examined the use of transparency in communication practices in order to build and establish public trust. To do so the corporation must: be truthful, objective, […]
Before Web 2.0, upholding an organization’s reputation meant creating hype and buzzwords using strategically crafted messages or celebrity spokespersons to create trust, loyalty and positivity. In the era of Web 2.0, maintaining the specific goals of an organization will no longer be conducted in this manner. Corporations and other organizations must change the way they […]
fashion & social media 