Tag Archives: best

Old Spice’s New Image

P&G wanted to transform the Old Spice brand into a good that millennials would use, and not just see it as a product for their dads and grandfathers. In order to access this technologically savvy audience, Old Spice needed to go social. Cash-Strapped Millennials Curate Style via Social Media focuses on the differing mindset of […]

DKNY Dominates Twitter

Aliza Licht exemplifies how a fashion brand can utilize Twitter to create and maintain a relationship with followers.┬áP.R. Girl Revealed as P.R. Executive shares how Licht was able to develop the Donna Karan brand into a social media icon in the fashion industry. The senior vice president for global communications at Donna Karan International has […]

Best Corporate Social Media Practices

At the IABC Innovation in Corporate Communication and Social Media Summit, held on April 5th, 2011 at the 3M Innovation Center in St. Paul, Minnesota, companies such as Southwest Airlines, Pitney Bowes and State Farm Insurance spoke on their experience of merging social media within their company. Integrating social media with traditional media is a […]