Tag Archives: blog

Design and Tailor: Fashion and Social Media

In the past, the fashion world has been elite and untouchable. The everyday person only caught glimpses through magazine ads and exclusive articles from the arts and leisure section. Fashion designers and their lifestyles were a complete mystery. Social media is finally catching up with the fashion industry, transforming the elite world of high fashion […]

Collaboration is Key

Bloggers really are an important tool for the fashion industry. Fashion week, label and brands, designers – bloggers are going to write about you whether you interact with them or not. But as social media and the blogging world continue to grow, the impact bloggers have on their audiences does as well. Creating a mutual […]

Blogging About Hospitality and Travel

Blogging is an important social media tool for every industry, not just fashion. There is much to be learned about blogging from competing companies, but there is also something to be learned from other industries. Travel and hospitality uses blogging in a different way, but some of the same important principles also apply to the […]

Lack of Blogger Transparency

The relationship fashion brands have with bloggers can greatly profit both the brand and the blogger…as long as it’s done correctly. As Emily discussed in her blogpost Transparency in Social Media a couple weeks ago, the need for transparency in social media is ever-growing. Transparency is quite important in fashion blogging.  As the article Fashion […]

Blogger Does It All

Fashion bloggers have made a lot of noise in the industry, gaining a lot of attention from brands. One girl in particular, Tavi Gevinson, is the ultimate example of fashion blogger success. At age 11 Tavi started her first style blog Style Rookie. The blog featured pictures of her outfits, writing about inspiration music and […]

Is it Really That Important to Have a Facebook Presence?

Do you know anybody who does not have a Facebook? Chances are, you know a few. Do any of them not have a Facebook because they’ve simply never heard of it? Doubtful! Facebook has become so integrated into daily life in this day and age that most of us don’t even see it as a […]

Reputation Management and Web 2.0

Before Web 2.0, upholding an organization’s reputation meant creating hype and buzzwords using strategically crafted messages or celebrity spokespersons to create trust, loyalty and positivity.  In the era of Web 2.0, maintaining the specific goals of an organization will no longer be conducted in this manner. Corporations and other organizations must change the way they […]