Tag Archives: Donna Karan

Old Spice’s New Image

P&G wanted to transform the Old Spice brand into a good that millennials would use, and not just see it as a product for their dads and grandfathers. In order to access this technologically savvy audience, Old Spice needed to go social. Cash-Strapped Millennials Curate Style via Social Media focuses on the differing mindset of […]

DKNY Dominates Twitter

Aliza Licht exemplifies how a fashion brand can utilize Twitter to create and maintain a relationship with followers.┬áP.R. Girl Revealed as P.R. Executive shares how Licht was able to develop the Donna Karan brand into a social media icon in the fashion industry. The senior vice president for global communications at Donna Karan International has […]