Tag Archives: fashion

Design and Tailor: Fashion and Social Media

In the past, the fashion world has been elite and untouchable. The everyday person only caught glimpses through magazine ads and exclusive articles from the arts and leisure section. Fashion designers and their lifestyles were a complete mystery. Social media is finally catching up with the fashion industry, transforming the elite world of high fashion […]

The Impact of Twitter on Communication

Over the series of posts, I have discovered the importance of social media on organizations, with its growing impact in the fashion industry. Social media has established a role as a uniting force between brands and their customers by opening up communication and breaking down the formal structure of conversation in a previously elitist community. […]

Collaboration is Key

Bloggers really are an important tool for the fashion industry. Fashion week, label and brands, designers – bloggers are going to write about you whether you interact with them or not. But as social media and the blogging world continue to grow, the impact bloggers have on their audiences does as well. Creating a mutual […]

Fine Arts’ Utilization of Twitter

The fine arts industry and the fashion industry are very similar in that they both are creative industries that sometimes have overlapping audiences. In fashion, Twitter is a highly-used social media tool that connects designers and buyers together. In the fine arts industry, Twitter is used to connect artists and buyers as well. It updates […]

The Travel Industry’s New Marketing Secret Weapon: flip.to

Using social media in publicity practices is absolutely not limited to the fashion industry. In fact, many of the same concepts can be applied to various industries. For example, in the hospitality and travel industry, it’s easy to apply the same concepts that have been discussed in previous blog posts. The importance of knowing your audience, […]

When Facebook Marketing Goes Awry

When using social media to publicize a new fashion item, line, or brand, it is imperative for companies to know how to best reach their target audience to get the intended message across.  A great way for a company to get their foot in the door of this new marketing method is to look at […]

Lack of Blogger Transparency

The relationship fashion brands have with bloggers can greatly profit both the brand and the blogger…as long as it’s done correctly. As Emily discussed in her blogpost Transparency in Social Media a couple weeks ago, the need for transparency in social media is ever-growing. Transparency is quite important in fashion blogging.  As the article Fashion […]