Tag Archives: fashion

Blogger Does It All

Fashion bloggers have made a lot of noise in the industry, gaining a lot of attention from brands. One girl in particular, Tavi Gevinson, is the ultimate example of fashion blogger success. At age 11 Tavi started her first style blog Style Rookie. The blog featured pictures of her outfits, writing about inspiration music and […]

DKNY Dominates Twitter

Aliza Licht exemplifies how a fashion brand can utilize Twitter to create and maintain a relationship with followers. P.R. Girl Revealed as P.R. Executive shares how Licht was able to develop the Donna Karan brand into a social media icon in the fashion industry. The senior vice president for global communications at Donna Karan International has […]

Marketing Through Facebook

Social media is used by clothing companies to get the word out to their constituents because it’s a simple way to reach thousands, perhaps millions, of people at one time. Like stated in a previous blog post, it’s almost unheard of in this day and age for people to not have a Facebook. Louis Vuitton knows […]

Is it Really That Important to Have a Facebook Presence?

Do you know anybody who does not have a Facebook? Chances are, you know a few. Do any of them not have a Facebook because they’ve simply never heard of it? Doubtful! Facebook has become so integrated into daily life in this day and age that most of us don’t even see it as a […]

YouTube: The Hot New Trend in Fashion

New York Fashion Week and Fashion’s Night Out were two of the biggest events this season. Stars and fashionistas alike attended these exclusive events and got the inside scoop on upcoming trends. However, most of us aren’t as lucky to attend these type of events. What are we to do? Well, my friends, the answer […]

Blogger Influence on Fashion Marketing

Blogging is nothing new, but some fashion bloggers have set themselves apart in the fashion community as tastemakers. Bloggers can be an incredible promotional tool for fashion brands. The article Fashion Brands Incorporate Bloggers in Outreach Design discusses the importance of bloggers in marketing strategies and communications for fashion brands. Brands are now not only paying bloggers […]

Welcome!

Welcome to Fashion & Social Media! This blog is about studying and understanding the relationship between social media and the fashion industry. This is a student-run blog focused on researching and providing the examples needed to understand the best and worst practices the industry has to offer.  Over the next few months, our team will […]