Tag Archives: reputation management

Kenneth Cole Mis-Tweets About Cairo

As demonstrated in two previous posts on Twitter, the microblog can be an extremely helpful social media tool to reach consumers in a more personal manner and garner great attention to your brand. However, its wide reach can backlash when used inappropriately for your company. The Kenneth Cole and Cairo controversy is a prime example […]

Reputation Management and Web 2.0

Before Web 2.0, upholding an organization’s reputation meant creating hype and buzzwords using strategically crafted messages or celebrity spokespersons to create trust, loyalty and positivity.  In the era of Web 2.0, maintaining the specific goals of an organization will no longer be conducted in this manner. Corporations and other organizations must change the way they […]