Tag Archives: social media

Design and Tailor: Fashion and Social Media

In the past, the fashion world has been elite and untouchable. The everyday person only caught glimpses through magazine ads and exclusive articles from the arts and leisure section. Fashion designers and their lifestyles were a complete mystery. Social media is finally catching up with the fashion industry, transforming the elite world of high fashion […]

What to Remember – Fashion and Social Media

The importance of having a social media presence has been proven time and time again throughout this project. Learning what to do once you have established the social media page(s) is just as important. This blog has outlined the process and offered some techniques for making your business’ social media endeavors as successful as possible. […]

Lessons learned: Photo-sharing

This blog focuses on the practices of social media and how fashion designers are utilizing Web 2.0. There has been a lot information and discussion regarding general practices, specific examples and technologies and examples of specific fashion designers.  It is important to reflect and note important lessons learned.  One of these lessons is that sharing […]

Old Spice’s New Image

P&G wanted to transform the Old Spice brand into a good that millennials would use, and not just see it as a product for their dads and grandfathers. In order to access this technologically savvy audience, Old Spice needed to go social. Cash-Strapped Millennials Curate Style via Social Media focuses on the differing mindset of […]

The Travel Industry’s New Marketing Secret Weapon: flip.to

Using social media in publicity practices is absolutely not limited to the fashion industry. In fact, many of the same concepts can be applied to various industries. For example, in the hospitality and travel industry, it’s easy to apply the same concepts that have been discussed in previous blog posts. The importance of knowing your audience, […]

Lessons to be Learned from Automobiles

Fashion designers and the industry have taken significant leaps to utilize social media to connect to users and expand their businesses.  There are so many other industries all over the world that have grown their social media practices and customs.  Some industries, like the automobile industry, have been using social media before the fashion industry. […]

When Facebook Marketing Goes Awry

When using social media to publicize a new fashion item, line, or brand, it is imperative for companies to know how to best reach their target audience to get the intended message across.  A great way for a company to get their foot in the door of this new marketing method is to look at […]