Tag Archives: social media

Blogger Does It All

Fashion bloggers have made a lot of noise in the industry, gaining a lot of attention from brands. One girl in particular, Tavi Gevinson, is the ultimate example of fashion blogger success. At age 11 Tavi started her first style blog Style Rookie. The blog featured pictures of her outfits, writing about inspiration music and […]

DKNY Dominates Twitter

Aliza Licht exemplifies how a fashion brand can utilize Twitter to create and maintain a relationship with followers. P.R. Girl Revealed as P.R. Executive shares how Licht was able to develop the Donna Karan brand into a social media icon in the fashion industry. The senior vice president for global communications at Donna Karan International has […]

Michael Kors and Pinterest

In an era of such information overload Pinterest is a breath of fresh air.  According to the article Social Media: Should your business be on Pinterest by Michael Chevy Castranova, he believes it is an aid to help people discover, share, and cultivate things we are interested in. It is not difficult to grasp why so […]

Twitter: Increased Dependence by Designers

There has been a shift from traditional marketing techniques to alternative and social media in many companies. The purpose of this shift is primarily to keep in touch with their technologically-savvy publics. These new media outlets include the highly visual Pinterest and Flickr platforms, and more word-intensive blogs and microblogs such as WordPress and Twitter. […]

Is it Really That Important to Have a Facebook Presence?

Do you know anybody who does not have a Facebook? Chances are, you know a few. Do any of them not have a Facebook because they’ve simply never heard of it? Doubtful! Facebook has become so integrated into daily life in this day and age that most of us don’t even see it as a […]

Blogger Influence on Fashion Marketing

Blogging is nothing new, but some fashion bloggers have set themselves apart in the fashion community as tastemakers. Bloggers can be an incredible promotional tool for fashion brands. The article Fashion Brands Incorporate Bloggers in Outreach Design discusses the importance of bloggers in marketing strategies and communications for fashion brands. Brands are now not only paying bloggers […]

Fashion Designers and Pinterest

Fashion designers are becoming more and more engaged with social media than ever before to express new ideas and aspects of their lives.  A fashion designer’s ideas are constantly about visuals. These visuals stretch from the runway, to photo shoots, the models, and beyond.    Fashion designers and their brands are taking strategic measures to gain […]