Welcome to Fashion & Social Media! This blog is about studying and understanding the relationship between social media and the fashion industry. This is a student-run blog focused on researching and providing the examples needed to understand the best and worst practices the industry has to offer.  Over the next few months, our team will […]

In the past, the fashion world has been elite and untouchable. The everyday person only caught glimpses through magazine ads and exclusive articles from the arts and leisure section. Fashion designers and their lifestyles were a complete mystery. Social media is finally catching up with the fashion industry, transforming the elite world of high fashion […]

Over the series of posts, I have discovered the importance of social media on organizations, with its growing impact in the fashion industry. Social media has established a role as a uniting force between brands and their customers by opening up communication and breaking down the formal structure of conversation in a previously elitist community. […]

The importance of having a social media presence has been proven time and time again throughout this project. Learning what to do once you have established the social media page(s) is just as important. This blog has outlined the process and offered some techniques for making your business’ social media endeavors as successful as possible. […]

Videography is the newest social media tool that fashion designers and bloggers are using. The cost of creating a video and sharing it around the web is low compared to other traditional advertising methods. Motion pictures and lookbooks are slowly becoming more visible in fashion collections. Red Square Visual Arts, a Florida-based fashion video production […]

Bloggers really are an important tool for the fashion industry. Fashion week, label and brands, designers – bloggers are going to write about you whether you interact with them or not. But as social media and the blogging world continue to grow, the impact bloggers have on their audiences does as well. Creating a mutual […]

This blog focuses on the practices of social media and how fashion designers are utilizing Web 2.0. There has been a lot information and discussion regarding general practices, specific examples and technologies and examples of specific fashion designers.  It is important to reflect and note important lessons learned.  One of these lessons is that sharing […]

P&G wanted to transform the Old Spice brand into a good that millennials would use, and not just see it as a product for their dads and grandfathers. In order to access this technologically savvy audience, Old Spice needed to go social. Cash-Strapped Millennials Curate Style via Social Media focuses on the differing mindset of […]

The fine arts industry and the fashion industry are very similar in that they both are creative industries that sometimes have overlapping audiences. In fashion, Twitter is a highly-used social media tool that connects designers and buyers together. In the fine arts industry, Twitter is used to connect artists and buyers as well. It updates […]

Blogging is an important social media tool for every industry, not just fashion. There is much to be learned about blogging from competing companies, but there is also something to be learned from other industries. Travel and hospitality uses blogging in a different way, but some of the same important principles also apply to the […]

Using social media in publicity practices is absolutely not limited to the fashion industry. In fact, many of the same concepts can be applied to various industries. For example, in the hospitality and travel industry, it’s easy to apply the same concepts that have been discussed in previous blog posts. The importance of knowing your audience, […]